Why January Can Be a Smart Move When it comes to selling a property, many homeowners assume spring and summer are the best times to list. However, January can be an excellent—and often underestimated—month to sell, particularly in desirable coastal locations like Goring-by-Sea, West Sussex. With motivated buyers, reduced competition, and a fresh start mindset, launching your sale early in the year can put you in a strong position. A Fresh Start for Buyers January is a month of new beginnings. After the Christmas period, many buyers are focused, organised, and ready to act on decisions they’ve been considering for months. Whether it’s upsizing, downsizing, relocating, or securing a home by the coast, buyers often start their search seriously in the new year. In Goring-by-Sea, this is especially relevant. The area continues to attract a wide range of buyers, from families drawn to good schools and green spaces, to retirees and professionals seeking coastal living with strong transport links. January buyers are typically proactive and committed, rather than casually browsing. Less Competition, More Attention One of the biggest advantages of selling in January is reduced competition. Many sellers wait until spring, meaning fewer properties are available at the start of the year. With less choice on the market, your home is more likely to stand out and attract greater attention from buyers. This is particularly valuable in sought-after pockets of Goring-by-Sea, where demand often outstrips supply. A well-presented property listed in January can benefit from higher levels of interest and potentially stronger offers. Goring-by-Sea: A Year-Round Lifestyle Location Unlike some coastal areas that peak only in summer, Goring-by-Sea offers a strong year-round lifestyle. Buyers are attracted by: The long seafront and beach walks Excellent local amenities and independent shops Good schools and family-friendly neighbourhoods Convenient road and rail links to Worthing, Brighton, and London Access to the South Downs National Park In January, buyers are often focused on practicality and long-term lifestyle rather than holiday appeal—something Goring-by-Sea delivers in abundance. Presenting Your Property in Winter Selling in January doesn’t mean compromising on presentation. In fact, winter offers an opportunity to showcase your home as warm, welcoming, and comfortable. Simple steps can make a big difference: Ensure the property is well-heated for viewings Use good lighting to brighten rooms on shorter days Add cosy touches such as cushions, throws, and soft furnishings Keep gardens tidy and clear, even if planting is minimal Highlight energy efficiency, insulation, and double glazing where applicable Buyers viewing in winter are often thinking ahead—and imagining how the home will feel in every season. Serious Buyers, Realistic Timelines January buyers are often driven by clear goals, such as moving before the next school year, relocating for work, or completing a purchase within a set timeframe. This can lead to smoother negotiations and more reliable chains. With mortgage lenders, solicitors, and surveyors fully operational after the festive break, transactions can also progress efficiently when agreed early in the year. Pricing Strategy Matters Setting the right asking price is crucial at any time of year, but especially in January. A realistic, well-researched price aligned with current local market conditions in Goring-by-Sea will attract immediate interest and reduce the risk of your property going stale before the spring rush. Working with a local estate agent who understands recent sales, buyer demand, and micro-locations within Goring-by-Sea can make all the difference. Get Ahead of the Spring Market By listing your property in January, you position yourself ahead of the busier spring market. This can result in: Faster interest and viewings Stronger buyer engagement Potentially better negotiating power More flexibility when planning your onward move For many sellers, agreeing a sale early in the year creates momentum and clarity for the months ahead. Thinking of selling your property in Goring-by-Sea this January? Get in touch with Coast & Country Real Estate Agents ...
